I came home today and found a box full of some steaming hot copies of The Red Heart of Jade. I was very happy to see them.
Looking for new ways to promote yourself? This is interesting:
“Casinos historically limit themselves to the types of activities that they think their customers will be interested in � boxing, rock concerts or sporting events,” said Mitchell Etess, chief executive of Mohegan Sun, which has worked mostly with Penguin Group USA, the publisher, to bring in authors over the past three years. “But obviously, many people read books and everybody has got their favorite authors, and it just seemed like it would be a logical extension of our program offering.”
Publishers are constantly looking for ways to increase exposure for their writers and increase sales. Bookstore readings, while still a mainstay, are now being supplemented by appearances at fashion stores, corporate headquarters and even at car dealerships. Casinos are just the latest, glitziest addition to that list.